There are a lot of salons to choose from these days. But no matter how many salons there are, customers will always go to the ones that give them the best service at a fair price and make them feel like they belong there.
So, how can you ensure that your clients remember having a great time at your salon?
Here are a few easy-to-follow tips that always work.
Greet your customers warmly when they come into your hair salon
Clients need to give off the right vibe when they walk into salons. Even though it’s normal to have someone greet them when they come in, you don’t want to overwhelm or crowd them. You can ask them how they’re doing and if they’re interested in any of your services. You’ll show them they’re essential in your salon by giving them your full attention the first time you talk to them.
Pay attention to what they want
When a new client comes into your salon, it’s essential to keep an eye on what they need, even after you’ve said hello. And not just in your salon’s services but also in the little things, like giving them a drink or something to do while they wait for their appointment. When presenting your services to a client who isn’t sure what they want, don’t give them a bunch of options all at once. Put forward one or two ideas. Be as forthright as you can if they question you.
Offer ideas, but don’t take them personally if they don’t want to hear them
When it comes to suggestions, there will be times when a client will still want to do things their way, even after you explain why it’s not a good idea. When this happens, try to stay calm and find a solution to make both of you happy. Don’t take it personally if they disagree with what you say. Use your anger to come up with a creative solution.
Work on getting to know each other
Professional hair stylists and salon owners know that building a solid relationship with clients takes more than talent. Relationships aren’t built overnight, and they, indeed, aren’t made on a single attempt. By getting to know your clients well, you’ll know better what they want from you. You’re expected to put in time and effort to get to know your clients better, so working on your people skills is essential.
From a client’s point of view, time can be just as important as the quality of service, so it’s essential to manage time well. When you have a long line of customers, it’s up to you to ensure that your hair salon can handle them. It’s great to have a busy salon, but you don’t want people waiting in line so that your stylists can’t tell who’s next.
Go above and beyond
In addition to keeping your salon stocked with the latest magazines for your clients’ entertainment, go the extra mile and look for other ways to keep them busy while they get their hair done. Show a movie at your salon or have a quiz day. The most minor changes can sometimes have the most significant consequences.
Keep in touch
This may be the most important one, given how many ways modern technology allows you to stay in touch. Keeping in touch with your clients is a great way to make them feel special and help them remember you. Send them birthday cards and a deal on a hair treatment on their birthday. You can also send them emails with helpful tips or unique invitations to events at the hair salon. There are also ways to market your salon through social media.
Be honest and trustworthy to yourself
You must realise that even though consumers have many options, we all tend to be sceptical of businesses and brands. Especially if the company is new or we had a bad experience with them.
You must do a few simple things to build trust with your clients if you want them to choose you again. This is the basis of a great salon experience for the customer.
One of the most important things is to be as open as possible about your business and its rules.